SEO Introduction

Search engine optimization is more than making your site rank well in the major search engines, it’s about integrating it seamlessly into your page design without your visitors even being aware exists. SEO is an on going task that all webmasters need to undertake in order to keep reasonable positioning within search engines and recieve the subsequent traffic it brings. A common mistake many people make is to optimize their site once and believe that they can hold a rank, this might be true for some obscure key words but there is so much information flowing around the internet that there will always be someone willing to take your site on for rankings.

It is important to remember the complex algorithms search engines use to determine your position calculate thousands of different factors, you cannot rely on one to keep ahead of the game. SEO Assistance will bring you an indepth view into the world of search engine positioning, we have broken it down into easily digestible sections so you can move your site up inch by inch. One downside to keeping your website in the public eye is that it requires a constant effort but if you are planning to sell a product or keep your website active, it is definitely worth it.

Search Engine Optimization – “SEO”

Search engine optimization, or “seo” as it is better known, is the definitive long term Internet marketing strategy. So, what is it? Seo simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Yahoo and MSN.

The reason seo is considered a long term strategy is…well, it takes a long time. If your marketing is focusing on highly competitive keywords, such as “Europe travel”, there is so much competition that you could be looking at two or three years before getting top rankings. The time period is really a factor of how fast you can build links. Sometimes you can move up within 6 months, but sometimes it takes a few years.

Is it worth it to wait for 2 years to get into the top five for “Europe travel”? There are over 2,000,000 searches a month for the keyword phrase. What do you think? If you offer a service or product related to traveling in Europe, how much money would you make if even 1 million people visited your site each month? Think about that.

The Big Three

There are three, and only three, search engines that matter when it comes to seo – Google, Yahoo and MSN. What about Alta Vista, etc.? They simply don’t have enough traffic to make them worth pursuing.

There are four keys to seo. First, you must research the amount of traffic various keywords are receiving. Second, you must modify your site to include the exact keywords phrases in the meta tagging and text. Third, you must add and add and add content to your site. The more content, the more the big three will like your site. Finally, you must trade links with other sites that have content related to your site.

The keys to pursuing a seo marketing strategy are discipline and patience. Let’s take a quick look at each.

You must have the discipline to stick with your seo effort when you are seeing no results. The desire to throw one’s arms in the air in frustration is going to be strong. Just remember that every step you take today will pay off down the road.

Patience balances feelings of frustration and you are going to have a lot of those. Look, it is going to take a long time, so resist the urge to whine. Stick a sign up over your desk counting off the months or have a regular exercise routine. If nothing else, you can day dream about all of the free traffic you are going to get one day.

Search engine optimization is not for the weak of mind or impatient. If you can stick with it, this long term marketing strategy always pays off.